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You don't need to have a finished product to start marketing. In fact, marketing should start before you even write a word.
The average beginning writer begins to think about marketing his or her book towards the end of the writing process. As a writer, you never want to be average. The time to start thinking about marketing is before you write a single word. Every day, millions of people around the world think about writing a book. Their ideas range from personal to professional, technical to creative, scientific to artistic. Some of these ideas are overdone, some are very good. When you have an idea for a book, you'll want to think about how saleable it is - that is, how well could you actually sell this book? Is there a need for the information? Some topics are way overdone, and you can find dozens of books on these topics anywhere. Some topics are very hard to research, and create a high demand for competent, available information. The less overdone your topic is, the greater the chances that it will sell. Don't discount topics that are highly specialized. These often sell very well given the right marketing exposure. Is the target market easily reached? Many markets are hard to reach, but you can make this chore easier by targeting individuals through organizations and clubs. For example, if you published a book on recreational knot tying, use fishing, rock climbing, ropes rescue, and sailing clubs to reach people who may be interested in knots. Will the information be valid by the time the book I finished? Some topics are too time sensitive to be put into words - large numbers of words, anyway. If you're getting into a topic a little too late in the game, by the time you get your book out, the market could be saturated, or the fickle fans may have moved along to a new hobby. If you take these factors into consideration when you start your book, you can write your book with a solid selling plan in mind. Don't wait until the end of your book to think about who may want to buy it. Determine your plan in advance and write your book around it, not vice versa.
The copyright of the article Marketing Starts Early in Resources for Writers is owned by Kimberly Dawn Wells. Permission to republish Marketing Starts Early in print or online must be granted by the author in writing.
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