Editing Event Articles
Putting together an informative event article
It's the middle of the month and...whoops! You have a newsletter deadline coming up! You need to put an event ad together, but just aren't quite sure how to write it as
Who is involved, who are you helping, who will be there, and who is invited?
Event articles aren't always clear about who the event is targetting. Are you inviting the general public? Just your clients? Is it mainly for kids, or self-employed individuals, or people interested in losing weight? Be clear about your target market, so prospects know if they are welcome.
What are you doing?
When people visit unfamiliar events, especially when they are going alone, they are often nervous about what to expect. Take away all doubt and be clear about what people can expect. If you are teaching a bookkeeping course, let people know if they will be expected to bring paperwork. If you are holding a teleclass about book PR, tell people what they will create during the class. People like to know what they are doing, because it helps them relate to the value of the activity.
When/where is the event?
Remember that not all events are held in real life, especially events listed in email newsletters. If your event is taking place as a teleconference or live chat, explain specifically how prospects will participate. (You may choose to do this in your post-registration information.)
Why is it important that people participate?
What will your clients get out of participating in your event? What will they learn? Will they create something? We all want to know, "What's in it for me?" Don't make people look for reasons to go, give them reasons! Make it sound like something they can't live without.
How can they find out more if they want to be involved?
I don't know how many times I've read a great article or sales letter only to find out that the author neglected to provide more information. Not only do I not know when it will be held or how much it costs, I can't contact the host for more info! Don't make this fatal error. Make sure you have contact and registration information listed.
When you're editing newsletter articles for content, keep in mind that your readers just want the facts. Avoid being cute and give them the information they need. Many a professional has discarded a newsletter or unsubscribed because the information wasn't quick and easy to read. These could be some of your best clients! Keep it simple, sunshine, and look for many registrations to come in!
